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Market Researcher
Summary
Market researchers collect and analyse information to assist in marketing and to determine whether a demand exists for a particular product or service.
Duties & Tasks
Market researchers may perform the following tasks:
- design questionnaires and select sample groups to survey
- collect facts from sources such as company records showing the total volume of sales, or from government statistics and information such as population census data
- arrange and analyse collected information
- interpret and predict current and future consumer trends, such as changes in tastes and lifestyles
- write reports on the results of research activities
- discuss information needs with clients
- identify specific consumer markets for clients.
Specialisations
Market Research Analyst
A market research analyst determines the market for new products, develops advertising strategies and evaluates the best business sites for various types of commercial enterprises.
Market Research Interviewer
A market research interviewer assists market researchers in collecting information by speaking with people face-to-face or over the telephone, and recording (on questionnaires or in reports) the answers or details given by interviewees about the market research subject.
Personal Requirements
- able to analyse and interpret information
- enjoy statistics and computers
- good communication and interpersonal skills.
Related Courses:
Advanced Diploma (2)
- Advanced Diploma of Marketing at Australian Business Academy Pty Ltd
- Advanced Diploma of Marketing at JCE Positive Outcomes Pty Ltd
Bachelor Degree (Pass) (2)
- Bachelor of Commerce / Bachelor of Science - Forest Sciences at Australian National University (ANU)
- Bachelor of Commerce / Bachelor of Science - Psychology at Australian National University (ANU)
Certificate IV (3)
- Certificate IV in Marketing at JCE Positive Outcomes Pty Ltd
- Certificate IV in Marketing at Mantra Training and Development Pty Ltd
- Certificate IV in Marketing at Wise Academy Pty Ltd, The
Diploma (1)
- Diploma of Marketing at Canberra Institute of Technology (CIT)
Graduate Diploma (1)
- Graduate Diploma of Marketing at University of Canberra
Advanced Diploma (15)
- Advanced Diploma of Marketing at Australian Business Academy Pty Ltd
- Advanced Diploma of Marketing at Australian Careers Business College
- Advanced Diploma of Marketing at Australian College of Technology
- Advanced Diploma of Marketing at Australian Pacific College
- Advanced Diploma of Marketing at Carrick Higher Education
- Advanced Diploma of Marketing at Clarendon Business College Pty Ltd
- Advanced Diploma of Marketing at JCE Positive Outcomes Pty Ltd
- Advanced Diploma of Marketing at Kent Institute of Business and Technology
- Advanced Diploma of Marketing at Martin College
- Advanced Diploma of Marketing at StudyOnline
- Advanced Diploma of Marketing at TAFE NSW
- Advanced Diploma of Marketing at Vocational Institute of Australia
- Advanced Diploma of Marketing at Whitehouse Institute of Design, Australia
- Advanced Diploma of Marketing at William Blue College of Hospitality Management
- Advanced Diploma of Marketing at Williams Business College
Bachelor Degree (Pass) (11)
- Bachelor of Commerce / Bachelor of Business Information Systems at Australian Catholic University (ACU)
- Bachelor of Commerce / Bachelor of Laws at University of New South Wales (UNSW)
- Bachelor of Communication and Media Studies / Bachelor of Laws at University of Wollongong (UOW)
- Bachelor of Computer Science / Bachelor of Science at University of Wollongong (UOW)
- Bachelor of Engineering / Bachelor of Business at University of Newcastle
- Bachelor of Engineering / Bachelor of Business at University of Technology, Sydney (UTS)
- Bachelor of Engineering / Bachelor of Business / Diploma of Engineering Practice at University of Technology, Sydney (UTS)
- Bachelor of Engineering / Bachelor of Commerce at University of Wollongong (UOW)
- Bachelor of Management - Events and Leisure at UTS Business School — University of Technology, Sydney
- Bachelor of Management - Tourism at UTS Business School — University of Technology, Sydney
- Bachelor of Management - Tourism / Bachelor of Arts - International Studies at UTS Business School — University of Technology, Sydney
Certificate IV (18)
- Certificate IV in Marketing at AH & B College
- Certificate IV in Marketing at Australian College of Commerce & Management Pty Ltd
- Certificate IV in Marketing at Australian College of Technology
- Certificate IV in Marketing at Australian Institute of Workplace Learning
- Certificate IV in Marketing at Australian Pacific College
- Certificate IV in Marketing at Carrick Higher Education
- Certificate IV in Marketing at Clarendon Business College Pty Ltd
- Certificate IV in Marketing at Illawarra ITeC Ltd, The
- Certificate IV in Marketing at JCE Positive Outcomes Pty Ltd
- Certificate IV in Marketing at Kent Institute of Business and Technology
- Certificate IV in Marketing at Macquarie Community College
- Certificate IV in Marketing at MG My Gateway
- Certificate IV in Marketing at NSW Real Estate Training College
- Certificate IV in Marketing at Open Colleges
- Certificate IV in Marketing at St Patrick's Institute of Education
- Certificate IV in Marketing at Strategic Training Solutions Pty Ltd
- Certificate IV in Marketing at TAFE NSW
- Certificate IV in Marketing at Western College Inc
Graduate Certificate (2)
- Graduate Certificate in Marketing at University of Newcastle — Gradschool
- Graduate Certificate in Marketing at UTS Business School — University of Technology, Sydney
Graduate Diploma (1)
- Graduate Diploma of Marketing at UTS Business School — University of Technology, Sydney
Master Degree (By Coursework) (6)
- Master of Business - Marketing at University of Western Sydney (UWS)
- Master of Business Administration at CQUniversity
- Master of Commerce at University of New South Wales (UNSW) — Australian School of Business
- Master of Marketing at Charles Sturt University
- Master of Marketing at Charles Sturt University - Faculty of Business
- Master of Marketing at University of Newcastle — Gradschool
- Master of Marketing at University of Sydney
There are no courses associated with "Market Researcher" offered in NT
Advanced Diploma (6)
- Advanced Diploma of Marketing at APM College of Business and Communication
- Advanced Diploma of Marketing at Carrick Higher Education
- Advanced Diploma of Marketing at Imagine Education Australia
- Advanced Diploma of Marketing at Martin College
- Advanced Diploma of Marketing at New England College of Technology
- Advanced Diploma of Marketing at Vocational Institute of Australia
Bachelor Degree (Pass) (11)
- Bachelor of Business at University of the Sunshine Coast — Faculty of Arts and Business
- Bachelor of Business - Marketing at University of the Sunshine Coast — Faculty of Arts and Business
- Bachelor of Business / Bachelor of Media and Communication at Queensland University of Technology (QUT)
- Bachelor of Business Management / Bachelor of Arts at University of Queensland (UQ)
- Bachelor of Business Management / Bachelor of Commerce at University of Queensland (UQ)
- Bachelor of Business Management / Bachelor of Economics at University of Queensland (UQ)
- Bachelor of Business Management / Bachelor of Journalism at University of Queensland (UQ)
- Bachelor of Business Management / Bachelor of Laws at University of Queensland (UQ)
- Bachelor of Business Management / Bachelor of Science at University of Queensland (UQ)
- Bachelor of Commerce / Bachelor of Economics at University of Queensland (UQ)
- Bachelor of Commerce / Bachelor of Laws at University of Queensland (UQ)
Certificate IV (12)
- Certificate IV in Marketing at Australian Institute of Management (AIM) (QLD & NT)
- Certificate IV in Marketing at Australian Pacific College
- Certificate IV in Marketing at Carrick Higher Education
- Certificate IV in Marketing at Coomera Training College
- Certificate IV in Marketing at Imagine Education Australia
- Certificate IV in Marketing at Jigsaw Training Academy
- Certificate IV in Marketing at Line Management Institute of Training
- Certificate IV in Marketing at Metropolitan South Institute of TAFE
- Certificate IV in Marketing at National Qualifications Australia
- Certificate IV in Marketing at Prime Learning Pty Ltd
- Certificate IV in Marketing at Southbank Institute of Technology, TAFE QLD
- Certificate IV in Marketing at Training Institute of Queensland
Graduate Certificate (1)
- Graduate Certificate in Research Methods at University of Queensland (UQ)
Master Degree (By Research) (1)
- Master of Business (By Research) at University of the Sunshine Coast — Faculty of Arts and Business
Master Degree (By Coursework) (2)
- Master of Business Administration at CQUniversity
- Master of Finance / Master of Business Administration at Bond University
Advanced Diploma (2)
- Advanced Diploma of Marketing at Carrick Higher Education
- Advanced Diploma of Marketing at TAFE SA
Bachelor Degree (Pass) (3)
- Bachelor of Commerce at University of Adelaide, The
- Bachelor of Management - Marketing at University of South Australia
- Bachelor of Management - Marketing / Bachelor of International Relations at University of South Australia
Certificate IV (4)
- Certificate IV in Marketing at Australian Institute of Management (AIM) (SA)
- Certificate IV in Marketing at Carrick Higher Education
- Certificate IV in Marketing at TAFE SA
- Certificate IV in Marketing at Trison Business College
Diploma (1)
- Diploma of Marketing at TAFE SA
Master Degree (By Coursework) (2)
- Master of Business Law / Master of Commerce - Marketing at University of Adelaide, The
- Master of Laws / Master of Commerce - Marketing at University of Adelaide, The
Advanced Diploma (1)
- Advanced Diploma of Marketing at Learning Partners Pty Ltd
Bachelor Degree (Pass) (1)
- Bachelor of Business / Bachelor of Computing at University of Tasmania
Certificate IV (4)
- Certificate IV in Marketing at Jenard Training & Personnel
- Certificate IV in Marketing at Learning Partners Pty Ltd
- Certificate IV in Marketing at MMC Link
- Certificate IV in Marketing at Tasmanian Polytechnic (TAFE Tasmania)
Master Degree (By Coursework) (2)
- Master of Marketing at University of Tasmania
- Master of Marketing - Specialisation at University of Tasmania
Advanced Diploma (17)
- Advanced Diploma of Marketing at Angad Australian Institute of Technology Pty Ltd
- Advanced Diploma of Marketing at Australian Institute of Technical Training Pty Ltd
- Advanced Diploma of Marketing at Australian Learning Training and Education Centre
- Advanced Diploma of Marketing at Australian Training College Pty Ltd
- Advanced Diploma of Marketing at Box Hill Institute, TAFE VIC
- Advanced Diploma of Marketing at Carrick Higher Education
- Advanced Diploma of Marketing at Central Australian College
- Advanced Diploma of Marketing at Chisholm Institute, TAFE VIC
- Advanced Diploma of Marketing at Gordon Institute of TAFE
- Advanced Diploma of Marketing at Holmesglen Institute of TAFE
- Advanced Diploma of Marketing at Kangan Institute, TAFE VIC
- Advanced Diploma of Marketing at Martin College
- Advanced Diploma of Marketing at NMIT (Northern Melbourne Institute of TAFE)
- Advanced Diploma of Marketing at RMIT University
- Advanced Diploma of Marketing at Swinburne University of Technology
- Advanced Diploma of Marketing at University of Ballarat
- Advanced Diploma of Marketing at Whitehouse Institute of Design, Australia
Bachelor Degree (Pass) (11)
- Bachelor of Applied Science - Fashion and Textiles Merchandising at RMIT University
- Bachelor of Aviation / Bachelor of Commerce at Swinburne University of Technology
- Bachelor of Business at Monash University — Faculty of Business and Economics
- Bachelor of Business - Marketing at La Trobe University
- Bachelor of Commerce at Monash University — Faculty of Business and Economics
- Bachelor of Commerce / Bachelor of Laws at Monash University
- Bachelor of Communication - Advertising at RMIT University
- Bachelor of Health Science / Bachelor of Business at Monash University
- Bachelor of Management at Academies Australasia Polytechnic
- Bachelor of Management at University of Ballarat - Faculty of Business
- Bachelor of Science - Biotechnology / Bachelor of Commerce at Swinburne University of Technology
Certificate IV (18)
- Certificate IV in Marketing at Angad Australian Institute of Technology Pty Ltd
- Certificate IV in Marketing at Australian Training College Pty Ltd
- Certificate IV in Marketing at Barkly International College Pty Ltd
- Certificate IV in Marketing at Box Hill Institute, TAFE VIC
- Certificate IV in Marketing at Cambridge International College (VIC)
- Certificate IV in Marketing at Carrick Higher Education
- Certificate IV in Marketing at Chisholm Institute, TAFE VIC
- Certificate IV in Marketing at Flexible Training Solutions Pty Ltd
- Certificate IV in Marketing at Gordon Institute of TAFE
- Certificate IV in Marketing at Holmesglen Institute of TAFE
- Certificate IV in Marketing at Kangan Institute, TAFE VIC
- Certificate IV in Marketing at Ozford College of Business
- Certificate IV in Marketing at RMIT University
- Certificate IV in Marketing at South West Institute of TAFE
- Certificate IV in Marketing at Sunraysia Institute of TAFE
- Certificate IV in Marketing at Swinburne University of Technology
- Certificate IV in Marketing at TAFE NSW
- Certificate IV in Marketing at Warner Institute of Business
Graduate Certificate (1)
- Graduate Certificate in Marketing at Swinburne University of Technology
Graduate Diploma (3)
- Graduate Diploma of Marketing at Swinburne University of Technology
- Graduate Diploma of Psychological Studies at Deakin University — Faculty of Health
- Graduate Diploma of Psychology at Deakin University — Faculty of Health
Master Degree (By Coursework) (3)
- Master of Business Administration at CQUniversity
- Master of Integrated Marketing at Swinburne University of Technology
- Master of Marketing at Swinburne University of Technology
Postgraduate Diploma (1)
- Postgraduate Diploma of Marketing at La Trobe University
Advanced Diploma (2)
- Advanced Diploma of Marketing at Sterling Business College
- Advanced Diploma of Marketing at West Coast Institute of Training, TAFE WA
Associate Degree (1)
- Associate Degree in Business at Polytechnic West, TAFE WA
Bachelor Degree (Pass) (3)
- Bachelor of Arts - Mass Communication at Curtin University
- Bachelor of Commerce at University of Western Australia, The (UWA)
- Bachelor of Digital Marketing and the Media at Murdoch Business School
Certificate IV (8)
- Certificate IV in Marketing at Aspire Performance Training
- Certificate IV in Marketing at Cambridge International College (WA) Pty Ltd
- Certificate IV in Marketing at Central Institute of Technology, TAFE WA
- Certificate IV in Marketing at Challenger Institute of Technology, TAFE WA
- Certificate IV in Marketing at Kingston International College Pty Ltd
- Certificate IV in Marketing at Polytechnic West, TAFE WA
- Certificate IV in Marketing at Sterling Business College
- Certificate IV in Marketing at West Coast Institute of Training, TAFE WA
Graduate Diploma (1)
- Graduate Diploma of Marketing at Curtin University
Master Degree (By Coursework) (2)
- Master of Marketing at Curtin University
- Master of Marketing at The University of Western Australia (UWA) — Business School
Master Degree (By Research) (1)
- Master of Philosophy - Marketing (By Research) at Curtin University


