You are here: Home > Courses > Course Search Results > RMIT University > Master of Marketing
Master of Marketing
RMIT University
Master Degree (By Coursework)
| Campus | Mid Year Intake? | Study Mode | Entry Requirements | ||
|---|---|---|---|---|---|
| City | No | Full-time internal, Part-time internal | Bachelor degree in any discipline and at least 1 year's work experience in business or marketing; or equivalent professional experience. |
||
Course Description
An in-depth program providing current or aspiring managers with high-level expertise in planning, directing, implementing and monitoring an organisation's marketing effort. You'll understand the role of marketing and its relationship with other important functional areas in management, and develop the ability to design and undertake sophisticated marketing research. The program allows you to identify and improve your personal management skills and increase your range of knowledge by studying non-marketing courses.
Subjects you can Study
Marketing
Master Degree (By Coursework)
Duration
City
- Full-time internal = 2 years
- Part-time internal = 4 years
Structure
Subjects studied may include: Accounting for Management Decisions; Buyer Behaviour; Managing Human Performance; Marketing Management and Implementation; Practice-Based Marketing Research Project; On-Line Marketing; Sales Negotiation and Management; Services Marketing and Management; Brand and Product Management.
Entry Requirements
Bachelor degree in any discipline and at least 1 year's work experience in business or marketing; or equivalent professional experience.
Study Pathways
This is an articulated program leading from graduate certificate to graduate diploma to master. Students can exit at these levels upon successful completion of relevant subjects.
Comments
Program participants come from a very wide range of backgrounds and industries. During the program all are generally employed full-time or part-time. The program enhances opportunities to: obtain promotion and more senior positions; be more effective in a marketing role; and contribute more to specific marketing activities.
How does this course perform?
How do study fields for Master of Marketing at RMIT University perform?
Business and management
Who is studying Business and management at RMIT University
| 15,788 | 12,737 | 69% | 16% | 78% |
| Undergraduate students | International students | School leavers | Over 25 years old | Part time students |
|---|
What Business and management graduates from RMIT University say
Teaching quality
- Worse
- Average
- Better
Generic skills
- Worse
- Average
- Better
Overall satisfaction
- Worse
- Average
- Better
Where do Business and management graduates from RMIT University go
Seeking work
- Worse
- Average
- Better
Starting salary
- Worse
- Average
- Better
Further study
Not available.
Life after Study
Business and management
Where are graduates that studied Business and management at RMIT University?
| 5% | 2% | 83% | 9% |
| Public sector | Private practice | Private industry | Working overseas |
|---|
Related Careers
Advertising Account Executive
Advertising account executives devise and coordinate advertising campaigns, which are created to encourage consumers to purchase particular products or services.
