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Bachelor of Business - Marketing
RMIT University
Bachelor Degree (Pass)
| Campus | ATAR Cutoff | Mid Year Intake? | Study Mode | Entry Requirements | |
|---|---|---|---|---|---|
| City | 70^ | No | Full-time internal, Part-time internal | Year 12; Prerequisites: Units 3 & 4 - a study score of at least 30 in English (ESL) or at least 25 in any other English |
|
Course Description
Marketing involves identifying customer needs and wants, creating strategies for the development and design of goods and services, and making decisions about pricing, promotion and distribution. Marketing is a dynamic and expanding area. Organisations recognise specialist knowledge and skills are needed to successfully market their products. Marketers need to be analytical, creative, flexible, enthusiastic and disciplined when approaching practical and theoretical problems. The marketing degrees at RMIT are multidisciplinary and involve a broad range of business courses, including statistics, economics, accounting, business finance, computer applications, management and law, together with specialist marketing courses.
Subjects you can Study
Marketing
^ Shows the minimum tertiary entrance ranking needed by Australian school leavers to get into each CSP-based course. Cut-offs are not determined in advance. Course data and cut-off scores published on Hobsons Course Finder are indicative of the 2013 academic year.
Bachelor Degree (Pass)
Duration
City
- Full-time internal = 3 years
- Part-time internal = 6 years
Structure
Subjects include: Advanced marketing concepts and applications; Business computing; Business statistics; Buyer behaviour; Commercial law; Global marketing; Introduction to organisational behaviour; Management accounting and business.
Entry Requirements
Year 12; Prerequisites: Units 3 & 4 - a study score of at least 30 in English (ESL) or at least 25 in any other English
Study Pathways
RMIT graduates of the Advanced Diploma in Advertising, the Advanced Diploma in Marketing, or the Associate Degree in Business may be eligible to apply for exemptions.
Comments
Graduates will find a wide variety of employment opportunities open to them in a range of small, medium and large organisations in the private and public sectors. Graduates may commence a marketing career in business-to-business marketing, direct marketing, e-commerce and e-marketing, market research, marketing communications, marketing information systems, product management, retailing, sales, advertising and public relations.
How does this course perform?
How do study fields for Bachelor of Business - Marketing at RMIT University perform?
Business and management
Who is studying Business and management at RMIT University
| 15,788 | 12,737 | 69% | 16% | 78% |
| Undergraduate students | International students | School leavers | Over 25 years old | Part time students |
|---|
What Business and management graduates from RMIT University say
Teaching quality
- Worse
- Average
- Better
Generic skills
- Worse
- Average
- Better
Overall satisfaction
- Worse
- Average
- Better
Where do Business and management graduates from RMIT University go
Seeking work
- Worse
- Average
- Better
Starting salary
- Worse
- Average
- Better
Further study
Not available.
Life after Study
Business and management
Where are graduates that studied Business and management at RMIT University?
| 5% | 2% | 83% | 9% |
| Public sector | Private practice | Private industry | Working overseas |
|---|
Related Careers
Advertising Account Executive
Advertising account executives devise and coordinate advertising campaigns, which are created to encourage consumers to purchase particular products or services.
Marketing Officer
Marketing officers promote a company's or client's products or services. This can involve marketing existing products, developing new products to cater for consumer demand, or developing markets for new products or services.
Public Relations Officer
Public relations officers plan, develop, put into place and evaluate information and communication strategies that present an organisation to the public, clients and other stakeholders. They also promote good information flow within the organisation.
